Why does perfume trigger powerful memories?
Do you ever walk past a field of freshly cut grass, breathe in, and remember playing outside when you were a kid, on a lazy summer’s day?
No matter what the fragrance is, scents and memory are powerfully linked. Certain smells can serve as strong reminders of past experience – more so than other sensory cues, such as sights or sounds.
It’s likely this is down to the way our brains process scents and memories. Smells are routed through the olfactory bulb, which is the region that analyses scents. This part of the brain is closely connected to the amygdala and hippocampus – regions that handle memory and emotion. No wonder we link certain scents with particular memories from our past.
Over the next few weeks we will be giving you the in depth detail about the Memoize London Perfume brand and the memories this perfume collection is founded on.
Holly Hutchinson.