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Memoize London, is excited to announce the launch of a new and EXCLUSIVE fragrance, Rose Luxuria. We have created the essence of ultimate want and desire. This intoxicating fresh, floral and oriental scent heightens your senses, leaves your skin tingling, and your body craving for more. Imagine all your hopes and dreams, wants and needs, all that you desire... Rose Luxuria; the epitome of lust, love and seduction.

This worldwide product offering has been made exclusively for Selfridges.

Top Notes: Bergamot, Cedar Leaf, Lemon
Middles Notes: Rose, Coriander, Jasmine, Lily of the Valley, Magnolia, Orange Flower, Orris
Base Notes: Amber, Fir Balsam, Moss, Musk, Patchouli, Sandalwood, Tonka, Vanilla, Oud

A citrus floral fragrance opening with top notes of bergamot, lemon, orange and tropical fruits. The heart combines floral accords of rose, lily of the valley, magnolia, orange flower, orris and rose whilst a rich base of amber, benxoin, moss, precious musk and woody undertones completes the scent.

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Memoize London has partnered with the highly acclaimed influencer Rowan Row, to collaborate on an exciting scent project. Working together, we have created an incredible scent with great personal meaning and a true connection to Rowan Row’s past. We sought inspiration from his travels, personal development and experiences, together with a little soul searching along the way and born of this was the scent; Imperia.

After 12 months of working together – we have designed and created a unique and wearable scent which connects with Rowan Row and his life, like he connects with his many fans and followers. His first truly interactive collaboration and the first product to bare his name. Imperia, by Rowan Row.

Rowan’s Story...... This scent echoes of many years gone by, my journeys, my travels, my developments. Like a phoenix from the ashes, I rose... through inner strength, determination and inner belief, we all have the power within... Let us help you find your Imperia....

With a core strength of citrus the scent is created around the base of rich woods and Amber. The smell of citrus in ancient times was a status symbol, a sign of luxury and power this is how this scent makes me feel. The lavender and mint, act as a representation of calm when times have been challenging, The rich leather evokes memories of the best moments in life, it comforts by its proximity to the body and excites at the same time, being so primitive, so natural, and again so sensual. The woods have always kept me grounded and focussed. Altogether, these scents combined tell my story. Imperia, by Rowan Row.

Memoize London is a niche, luxury British fine fragrance brand.
Evoking an emotional connection to our memories, through the complexity of fragrance, Memoize London presents a collection of beautifully crafted scents, capturing the essence of the myriad of encounters we all have with life through emotions, feelings and memories. The sense of smell is one of the most powerful senses we possess, and the merest hint of something familiar can trigger a special memory or wonderful moment in our lives that we treasure forever; our scents will take you on a thought provoking and memorable journey.

Memoize London uses traditional and modern ingredients, as well as newly created molecules, to create complex, sensual fragrances that reflect the manifold twists and turns of human experience. They reflect the lives of our customers.

Memoize London are here and now, inspired by past thoughts, memories and emotions, but have full foothold in the present and a vision for the future.

Memoize London brings true mental connectivity to the world of perfume. We create fragrances that inspire minds and stimulate thought and emotion. Each scent is crafted by a fusion of the world’s leading perfume artists - resulting in an individual, original composition.

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Memoize London was founded by Holly Hutchinson in 2016.
Holly’s passion for fragrance began at the age of 7, when she was gifted her first set of miniature perfumes for her birthday. Her mother was an avid collector of unusual scents and these fragrances formed part of Holly’s childhood memories: a French holiday in the sun, a ride across the waves by boat, venturing through trees in a garden of ferns and Laurels. Holly’s passion for perfume blossomed.

In 2011, Holly joined a prestigious niche fragrance brand where she could realise her passion for perfume, by pursuing a career in the industry.
Holly enjoyed 7 rewarding years with the company, and successfully rebranded the fragrance collection in 2015. 
With her love of fragrance and devotion to design, Holly knew it was time to start her own brand. She knew immediately that she wanted to share the amazing journey fragrance had afforded her throughout her childhood and early career, by creating a brand based on evoking memories and emotions from the past...... Memoize London was born.

Memoize London focuses on our memories bound by scent. The name being derived from the French word for ‘memories’.
This powerful connection between scent and memory is intertwined and reaches deep within all of us. Memoize London understands the importance of creating a perfectly harmonious balance between fragrances and how they make people feel, including notes that many would remember from their childhood, adolescence and beyond. These scents will become the basis of future memories, too.


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