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This is the scent of self expression

Luxury fragrances to encapsulate a time, feeling, a moment, an experience, a story.

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The essence of lust, seduction and intoxication. Memories of the first moment of interaction, where desire and passion consumes you. Your skin will tingle with luscious blackcurrant, tuberose and the warmth of musk will captivate you.

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After spending seven years developing niche fragrance products at a global perfume house, Holly Hutchinson founded Memoize London to create perfume with a different approach. The vision was to tailor truly unique and directional perfumes that combine effortless wearability with a personalised, bespoke touch.

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Let us join you on the journey of a lifetime and help you build unforgettable memories. This is Memoize London. This is the scent of self expression. Your memory. Your story. Our inspiration.

Capture your individuality

Explore our Fragrances


Memoize London ‘s values include supporting our planet, ensuring our products are sustainably sourced and keep our carbon footprint to a minimum.

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Black Avaritia

A luxurious heart of ambrette, cistus, incense fusion, kashmir fusion, oud and violet, rests on a base of sandalwood.

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Be it a wedding, a birthday, a special date or occasion you want to remember, a thank you or just to add a special touch, we can make it even more personal with our bespoke personalisation. Our beautiful fragrances can also now be adorned in your selected colour of multi-faceted Swarovki crystals.

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