Collaborations

Experience an enchanting blend of fragrance and craftsmanship: Prepare to embark on an extraordinary journey of the senses as Memoize London and Zoe Wilson unveil a stunning fusion of art and perfume. This ground-breaking partnership has birthed a remarkable collection of four distinct fragrances, where the art of perfumery seamlessly intertwines with the artistry of stone carving and sculpture. Each scent pays homage to Wilson’s craftsmanship, reflecting the sophistication, depth, and emotion infused into her stone creations.
Wilson, fuelled by a passion for stone carving and intricate geometry, brings tradition to life through her contemporary works. Guided by the master-apprentice tradition, she fosters innovation and experimentation, breathing new life into her craft. Beginning with intricate geometric patterns scored onto the stone’s surface, Wilson’s process evolves into precise carving, leaving behind the marks of her craft. Her devotion to British stone shines through, with works often crafted from Welsh slate, Portland stone, and Scottish sandstone.
Holly Hutchinson, founder of Memoize London, collaborated closely and creatively with Wilson to craft scent profiles that mirror the essence of her artistry. The geometric designs serve as a testament to how perfume can transcend into an art form itself. Each original stone piece, meticulously hand-carved by Wilson, is transformed into perfectly cast Eco-Friendly Jesmonite, preserving the integrity of the original carvings.
Introducing:
Enigma – The essence of Mysterious Allure.
Sculptura – The essence of Decadent Artistry.
Dominus – The essence of Commanding Presence.
Aequale – The essence of Harmony.
Wilson’s unparalleled talent in stone carving harmoniously merges with the realm of perfumery, resulting in a collection that captures the essence of her breath-taking creations. Each fragrance in the Memoize London x Zoe Wilson collaboration encapsulates the profound beauty and emotive power inherent in both scent and stone.
Memoize London partnered with the influencer Rowan Row in 2019, to collaborate on an exciting scent project. Collaboratively creating an impressionable scent with a personal connection to Rowan Row’s past. We sought inspiration from his travels and personal experiences and from this we have designed and created a unique and wearable scent; Imperia.
His first truly interactive collaboration and the first product to bare his name.
This scent echoes of many years gone by, my journeys, my travels, my developments. Like a phoenix from the ashes, I rose… through inner strength, determination and inner belief, we all have the power within…
With a core strength of citrus the scent is created around the base of rich woods and Amber. The smell of citrus in ancient times was a status symbol, a sign of luxury and power this is how this scent makes me feel. The lavender and mint, act as a representation of calm when times have been challenging, The rich leather evokes memories of the best moments in life, it comforts by its proximity to the body and excites at the same time, being so primitive, so natural, and again so sensual. The woods have always kept me grounded and focussed.
Imperia by Rowan Row
The essence to command, with supreme power and strength. This scent is empowering, bold and impactful. It is a statement you are making to your peers. A scent that takes you back to memories of long journeys, both metaphorical and physical. Arduous and challenging, this scent brings out your inner power and grounds you. Surround yourself in Imperia…
A sparkling citrus lemon and bergamot, mingle with a rich aromatic fougere accord in the heart built around clary sage, lavender and cool mint. A decadent base of black amber, diffusive leather and spiced woods infused earthy moss accords underpins the blend.

Ghzalh by Ghzalh Wehdawia
Made in collaboration with influencer, Ghzalh Wehdawia, Ghzalh, is a multifaceted tapestry of scents reflecting a life well travelled, enriched by new experiences and new connections.




