Introducing the Creative Range: A Collaboration Between Memoize London and Zoeë Wilson
Florencia Munoz • April 24, 2025
The Art of Form and Fragrance
Over the past 18 months, Memoize London has collaborated with British sculptor Zoë Wilson to bring The Creative Range to life — a distinctive new fragrance collection that explores the intersection of sculpture and scent. This unique partnership brings together the tactile elegance of hand-carved stone and the emotional depth of perfumery, resulting in a modern, multi-sensory expression of creativity.
Crafting the Vision: Where Sculpture Meets Scent
The Artistic Collaboration
Zoë Wilson is renowned for her meticulous stone carvings, defined by precision, geometry, and purpose. Qualities that align seamlessly with Memoize London’s dedication to craftsmanship in scent creation. Together, they bring two disciplines into harmony through a shared focus on detail and design.
From Concept to Creation
Led by Memoize London’s founder and creative director, Holly Hutchinson, and in close partnership with Zoë, the team set out to push the boundaries of what fragrance can be. The result is four distinct perfumes, each crafted to reflect the mood, structure, and emotion found in Zoë’s sculptural works.
A New Form of Artistic Expression
Fragrance here is more than sensory, it becomes sculptural, and symbolic. Each perfume in the Creative Range captures a facet of human experience, transforming scent into a contemporary art form designed to move and inspire.
Designing the Experience: Packaging as Art
Sculpted Bottle Caps
Every fragrance bottle is crowned with a cap cast directly from Zoë’s original hand-carved stone pieces. These stunning caps are reproduced in eco-friendly Jesmonite, a sustainable material known for its durability and stone-like texture. The result is a perfect fusion of tactile beauty and responsible design.
Crafted with Care
Memoize London is committed to sustainability. By using Jesmonite, the brand maintains the intricate detail of Zoë’s carvings while reducing environmental impact, an essential part of the project’s ethos.
The Shape of Scent
These aren’t just fragrance bottles, they’re sculptural objects. Each one is meant to be displayed, held, and admired, becoming part of one’s space as both scent and statement piece.
Exploring the Collection: The Creative Range
EnigMA
The Essence of Mysterious Allure
Bright citrus notes of apple, lemon, and bergamot blend with ginger and pepper, followed by a heart of rose and jasmine. It finishes on a warm base of patchouli, amber, and cedarwood.
Aequale
The Essence of Harmony
A balanced and peaceful scent, opening with lemon and pink pepper, flowing into delicate white blossoms, and settling into a comforting trail of musk and vanilla.
Dominus
The Essence of Commanding Presence
An assertive blend of grapefruit and pink pepper, unfolding into floral notes and davana, grounded by a powerful base of vanilla, benzoin, and musk.
Sculptura
The Essence of Decadent Artistry
A complex, layered fragrance featuring cardamom, rose, and saffron, deepened by incense, vetiver, and sandalwood. Luxurious, textured, and bold.
Why It Matters: The Power of Artistic Collaboration
Where Visions Align
The Creative Range tells a story of collaboration, craftsmanship, and innovation. Each fragrance stands alone as a sensory experience but together, they reflect a complete artistic narrative, where perfume and sculpture amplify one another.
Designed with Intention
Every scent offers something different: mystery, balance, strength, or decadence. The collection invites wearers to express their own identities through fragrance just as Zoë’s carvings express emotion through form.
The Art of Craftsmanship
From the fragrance compositions to the handcrafted caps, every element of the Creative Range is executed with intent. This is a project that values precision, story, and substance, true to the ethos of both Memoize London and Zoë Wilson.
Discover the Creative Range
We’re proud to announce that the Creative Range is now available exclusively at Selfridges. We invite you to experience this extraordinary collection, a meeting point of scent, sculpture, and artistic storytelling. Explore, feel, and transform your space with these unforgettable creations.