There are a few factors that inform how long you will be aware of your fragrance. If you use the same perfume every day, your brain will pay less attention to it due to olfactory habituation. Smell, at its most basic level, is a survival tool. It’s like a sort of Snog, Marry, Avoid. Before … Continued

The Perfume Manufacturing Process Making a perfume involves collecting ingredients, extracting oils, blending, aging and quality control. Almost like a fine wine, a lot of work and time go into producing a perfume. What’s especially interesting is that many of the methods from ancient times are used by popular perfume brands today. Of course, the … Continued

As the weather changes, the nights grow closer, the clouds grow greyer and the temperature cools. Making the transition into autumn with your fragrance wardrobe is an interesting adventure. If you have an all year round signature scent, then one very unique and quite clever option is the use of layering fragrances over one another … Continued

As a child I was always on the go, fleeting from school, to swimming lessons, to dance classes. As I got older, it didn’t really change much, I’m always busy! One thing that I have avidly stuck to, is my Sunday morning ritual. It’s the only time I truly dedicate for me to relax and … Continued

‘Niche’ is the term coined to describe rare types of perfumes. Niche perfumes exude an interesting and special kind of scent that is difficult to find. The time it takes to create these fragrances shows a dedication to the perfume industry. It is the intricacy of every scent and every note from top, middle and … Continued

Well for me, it’s all down to my mum. As a child she used to collect unusual perfume. She always had an incredible nose and selected some phenomenal scents that still throw me back in time to my childhood. When I was 7 she bought me my first collection of miniature perfumes, then I picked … Continued

Do you ever walk past a field of freshly cut grass, breathe in, and remember playing outside when you were a kid, on a lazy summer’s day? No matter what the fragrance is, scents and memory are powerfully linked. Certain smells can serve as strong reminders of past experience – more so than other sensory … Continued